Binbin Li, Designer
I am Binbin Li. I’ve been working in product design for startups since 2015.
I expertise in data-driven product design strategies with a proven track record of identifying growth opportunities and applying in-app design strategies to optimize user experience, enhance in-app conversions, and drive retention.
Specializes in product design that generates
01
User Experience
Crafting intuitive user experiences that minimize friction and reduce cognitive load. My approach emphasizes clarity, simplicity, and accessibility, built by establishing UX components patterns library to ensure quality and efficiency.
02
Data-driven Growth
Conducting thorough user research to formulate user profile and persona, leveraging data-driven insights, identifying pain points and design seamless interactions that guide users effortlessly toward their goals.
03
Monetization
Through streamlined workflows, clear visual hierarchies, or optimized information architecture, interfaces are centered on delivering conversion experiences that feel natural, efficient, and engaging.
Work Processes
01. Data-driven Strategy
Leveraging quantitative and qualitative insights to inform and optimize the user experience. By analyzing user behavior, feedback, and engagement metrics, designers can identify patterns, pain points, and opportunities for improvement. This approach enables iterative design decisions rooted in measurable outcomes, such as increased conversions, reduced drop-offs, or enhanced retention rates.
02. Pixel-perfect Execution
Explore various strategic design solutions, experiment multiple routes for a most optimized refinement. Creating wireframes, animations and fine-tuning interactions.
03. Full-cycle Iterations
Bring team to embrace key practices include A/B testing, usability testing, heat-map analysis, and funnel tracking to discover opportunity points, refine layouts, interactions, and content hierarchy.
My Work
Have a project in mind? Or you want to say hello, get in touch with me.